Sidney Robinson -Clover and Co

What inspired you to launch your business?

I’ve always loved creating meaningful moments for the people around me. What began as decorating for friends and family quickly turned into something deeper—a way to help others celebrate life’s milestones with intention, beauty, and heart. Seeing the joy on someone’s face when a space comes together is what pushed me to turn this passion into a business.

What is your passion?

My passion is creating spaces that make people feel truly celebrated. I love knowing that something I created becomes part of a memory someone will look back on. Being able to pour creativity, care, and heart into my work while doing something that supports my family means everything to me.

How do you start your day?

My day usually starts with coffee and a quiet moment to plan. I check messages and emails, make a to do list, and then balance mom life with business life before diving into designs and event prep.

Favorite local businesses?

Some of my favorite local businesses are run by people I’ve connected with and admire. Places like The Railyard with Emily and Tim Lewis, Denise’s Delights in Jacksonville, Emilee at Electric Quill Tattoos, and Skylar at The Matrimony Manager. These businesses are built with intention and run by people who truly put their heart and soul into what they do, and it shows.

What do you deem as success in business?

Success to me is breaking cycles. I grew up in the foster care system, and building stability was never guaranteed. Being able to create a life where my kids feel safe, supported, and loved every single day is success to me. This business represents freedom, healing, and creating something better than what I was given. 

What is your number one piece of advice for business owners?

Business ownership will test you. Cry off the clock.

Visit formore information about Clover and Company. @_cloverandco on Instagram.