Illinois Local Holiday Market on Small Business Saturday

Sangamon County’s Signature Small Business Saturday Event — Created by Illinois Local

The Illinois Local Holiday Market is a one‑day, high‑impact shopping experience that brings together independent businesses, makers, nonprofits, and families from across Illinois.

Held annually on Small Business Saturday, the market has become one of the region’s most anticipated holiday traditions — drawing thousands of shoppers and generating meaningful economic activity for local businesses.

Illinois Local is proud to serve as an official American Express Neighborhood Champion, helping elevate Small Business Saturday and strengthen Illinois’ independent business economy.

Event Overview — 2026 Holiday Market

Date: Saturday, November 28, 2026

Time: 9:00 AM – 4:00 PM

Location: The Orr Building, Illinois State Fairgrounds

Admission: $5 (12 and under FREE)

Hosted by: Illinois Local

Primary CTA: Become a Vendor

Secondary CTA: Join Illinois Local

Who We Are

The Vendor Portal (Onboarding & Rules)

  • Who Can Apply: Explicitly state the criteria (e.g., Exclusively open to independent, brick-and-mortar shops, mobile boutiques, and makers headquartered in Illinois. Priority given to active Illinois Local Click to open side panel for more information members).

    Booth Logistics Bullets:

    • Booth Size: Specify the physical footprint (e.g., 10x10 indoor space).

      Investment: Clearly list the vendor booth fee structure (Member rate vs. Non-member rate).

      Perks Included: Mention what you provide (e.g., event marketing, cross-promotions, electrical access).

    • The Call to Action: Use a prominent Form Block or link to your external application portal via a large button: "Submit Vendor Application".

⭐ Why the Holiday Market Matters

Before Illinois Local created this event, Sangamon County had no major Small Business Saturday destination. Now, the Holiday Market:

  • Drives significant local spending

  • Provides high visibility for independent businesses

  • Supports local nonprofits and community causes

  • Offers families a safe, festive, indoor holiday experience

  • Strengthens the local economy during the most important shopping weekend of the year

From gift shopping to photos with Santa to supporting local makers, the Holiday Market has become a cornerstone of the region’s holiday season.

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.

Register

  • We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.

  • Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.

  • We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.

  • You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.

  • We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.